On the topic
At the Human Centred Security Day hosted by Switch, we take a focused and practical deep dive into some of today’s most pressing cybersecurity challenges.
We explore how to enhance security by making it easier for people to do the right thing, not by trying to change who they are.
The event brings together security professionals, IT leaders, and awareness specialists from across Switzerland and beyond to explore emerging trends, best practices, and effective strategies. Through expert keynotes and interactive sessions, attendees will gain actionable insights on topics such as behaviour change, human risk management, AI-driven threats and building a strong security culture within their organisations.
Beyond the presentations, the day offers valuable networking opportunities, connecting participants with peers, industry and Switch security experts to exchange experiences and best practices.
Whether you are shaping security strategy, leading awareness programmes, or strengthening your organisation’s defenses, the Human Centred Security Day delivers practical knowledge, inspiration, and collaboration to help you stay ahead of evolving cyber risks.
Earn up to 3.75 CPEs and get a certificate of attendance.
Target Audience
We welcome professionals from fields such as digital education, communications, IT, security, or marketing to engage in our talks and discussions. Our event is open to anyone who plays a role in, has an interest in, or is simply curious about security awareness.
Raising awareness, educating, and training users in information security requires a collaborative, interdisciplinary approach.
Language of the event will be English.
Agenda (in progress)
Arrival, Check-In and Coffee
Welcome & Introduction
Martin Leuthold, Head Security & Registry, Switch
Belinda Chen, Lead Advisory Board iBarry, SISA
Moderation: Dr. Melanie Knieps, UZH
Psychology + Sociology + Technology - Resilience = Scam
Mark Drenhaus, Senior Researcher, Human-IST - UniFR
Annika Aebli, Senior Research Fellow, Zug Institute for Blockchain Research (ZIBR), Universität Luzern
What happens when we replace victim shaming with empathetic support?
Katrin Sprenger, CEO, Silenccio | AXA Cyber Prevention Services
Delia Moore, Head of Customer Care, Silenccio | AXA Cyber Prevention Services
News from HUCS
Cornelia Puhze, Expert Human-Centred Security, Switch
Fabio Gawron, Specialist Human-Centred Security, Switch
Coffee Break & Games
Network & Dive into world of the Switch Security Adventures
Workshop 3 - Between transparency and a loss of trust: The impact of data breach communication (GERMAN)
Dr. Kristin Masuch, CEO & Co-Founder CySec - Cybersecurity with IQ GmbH
Data breaches present companies with not only technical but also communication challenges. The public announcement of a data breach has a significant influence on how customers perceive security, accountability and trustworthiness. Whilst some responses can stabilise trust, others lead to uncertainty or suspicion. Using selected examples, this article examines how different communication strategies affect customers and what role communicative ‘cues’ — such as transparency, accountability or linguistic framing — play in this context. Furthermore, it discusses how such signals can be used strategically to influence customer reactions following a data breach.
Workshop 1 - Incident Management & People
Ann Harding, Business Continuity Manager, Switch
AI and automation may be expanding the capabilities of incident management platforms, but people remain at the core of incidents - as impacted users and as incident responders.
This workshop will take us through an incident response scenario, reflecting on the particular pressures of incident management on people, highlighting warning signals and introducing tactics that make things safer and better in incident response.
Workshop 2 - HABITUX: a serious awareness experience. From risk to resilience: train safety culture in a playful and engaging way!
Stefan Reischl & Alexander Krenn, nextbeststep
A cyberattack is approaching! But this time, the attacker isn’t the only one prepared, your response will decide the outcome. In this “serious game,” you’ll experience firsthand how users, admins, developers, and managers work together to build a strong security culture and whether your team can successfully fend off the attack.
Workshop 4 - SCLC (closed)
Cornelia Puhze, Expert Human-Centred Security, Switch
Fabio Gawron Specialist Human-Centres Security, Switch
LUNCH & Games
Network & Dive into world of the Switch Security Adventures
Workshop 3 - Between transparency and a loss of trust: The impact of data breach communication
Dr. Kristin Masuch, CEO & Co-Founder CySec - Cybersecurity with IQ GmbH
Data breaches present companies with not only technical but also communication challenges. The public announcement of a data breach has a significant influence on how customers perceive security, accountability and trustworthiness. Whilst some responses can stabilise trust, others lead to uncertainty or suspicion. Using selected examples, this article examines how different communication strategies affect customers and what role communicative ‘cues’ — such as transparency, accountability or linguistic framing — play in this context. Furthermore, it discusses how such signals can be used strategically to influence customer reactions following a data breach.
Workshop 1 - Incident Management & People
Ann Harding, Business Continuity Manager, Switch
AI and automation may be expanding the capabilities of incident management platforms, but people remain at the core of incidents - as impacted users and as incident responders.
This workshop will take us through an incident response scenario, reflecting on the particular pressures of incident management on people, highlighting warning signals and introducing tactics that make things safer and better in incident response.
Workshop 2 - HABITUX: security culture and play (GERMAN)
Stefan Reischl & Alexander Krenn, nextbeststep
A cyberattack is approaching! But this time, the attacker isn’t the only one prepared, your response will decide the outcome. In this “serious game,” you’ll experience firsthand how users, admins, developers, and managers work together to build a strong security culture and whether your team can successfully fend off the attack.
COFFEE & Games
Network & Dive into world of the Switch Security Adventures
Lightning Session - 6 talks in 60 minutes
Ayşe Nur Asyali, ETH Zurich: CADA
Eric Flury, Mindcraft: Experience Manipulation Live! Why Smart People Still Fall for Simple Tricks.
Sara Mikail, Swisscard: From CISO says no Partner in Yes. How Interactive Learning Can Strengthen Cybersecurity Culture.
Mathias Toth, ZHAW: The Phish Trap: Rethinking Phishing Training
Daniel Keller, BKW Management AG: Stop the awareness activism
Sabine Brenner, Federal Office of Communications OFCOM:Stories from Everyday Digital Life
Anyone can be a cook – or an Awareness Manager: from the kitchen to the office.
Janneke Peters, Information Security Awareness Manager, Helvetia Baloise
Wrap up & Closing
Dr. Melanie Knieps, UZH
APÉRO
Tickets
Applies to participants from all organizations that are interested in security awareness.
Applies for participants representing an organisation within the Switch critical infrastructure community, e.g. banks, energy supplier. etc, as well as selected members of the Switch Security Awareness community.
Applies for participants representing Swiss higher education institutions and ISPs, Hosters, Registrars.
Applies to participants from all organizations that are interested in security awareness.
Applies for participant representing an organisation within the Switch critical infrastructure community, e.g.banks, energy supplier. etc. as well as selected members of the Switch Security Awaraness community.
Applies for participants representing Swiss higher education institutions and ISPs, Hosters, Registrars.
Applies for media professionals, SISA Platin members and OFCOM employees.
Speakers
Dr. Melanie Knieps (Moderation)
Researcher, Digital Society Initiative (University of Zurich)
Melanie Knieps is a researcher with a background in psychology who focuses on the social aspects of cybersecurity at the Digital Society Initiative of the University of Zurich. She is leading the "Cyber Resilience Network for the Canton of Zurich" (CYREN ZH), which aims to protect the self-determination of Zurich as a business location and its population by establishing a task force of civilian first responders for the digital space. The project also seeks to strengthen cooperation between various actors in the canton of Zurich and provide new training and education opportunities in the field of cybersecurity.
Cornelia Puhze
Expert Human Centred Security, Switch
Cornelia Puhze is an expert For Human Centred Security at Switch. She advises various communities on the human element in information security, from both a strategic and practical perspective. Cornelia is educated to postgraduate level in corporate and political communications and has a background in teaching.
Alexander Krenn
Director NextBestStep
Alexander is the managing director of the company NextBestStep and also teaches part-time at a university of applied sciences. His core focus is the development of sustainable safety cultures in companies, with a primary specialization in the human factor.
Martin Leuthold
Head of Security & Registry, Switch
After studying at ETH Zurich, Martin Leuthold worked in a number of security functions in Switzerland and abroad, including CISO of a multinational industrial conglomerate. As a member of the Management Board, Martin Leuthold has been Head of the Data, Security and Network Division at Switch since February 2016.
Fabio Gawron
Human Centred Security, Switch
Fabio Gawron studied sociology and theology before doing his master's degree in strategic communications. His interest in how communication constitutes and influences our society accompanied him throughout his studies and brought him to the field of security awareness. He is fascinated by the complex interrelations of security and human behaviour in an increasingly digitalized world. As a security awareness professional he enjoys bridging the demands of IT security professionals with the needs of end users.
Ayşe Nur Asyali
Doctoral student, ETH Zurich
Ayşe Nur Asyali is a PhD candidate in the Security, Privacy and Society group. With a masters and bachelor’s in psychology, she currently develops assessment tools to help SMEs evaluate and improve their security culture. Her work focuses on fostering proactive employee behavior to make cybersecurity a natural part of everyday organizational practice.
Mathias Toth
Information Security Specialist, ZHAW
Mathias Toth is an Information Security Specialist at the Zurich University of Applied Sciences (ZHAW), where he is responsible for cybersecurity awareness. Recently, he has also started working independently as a speaker and through “C.A.S.E – Cybersecurity Awareness for Everyone,” with the goal of making cybersecurity accessible and practical for diverse audiences. He also serves on the board of the Swiss Internet Security Alliance (SISA). His work combines technical expertise with a strong human-centric approach, guided by the principle: «cybersecurity is more than just technology».
Ann Harding
Business Continuity Manager, Switch
Ann was a student of English and History whose e-mail didn’t work. Learning what was behind a broken email system was one of the steps on a journey that took her into a 25 year engineering and leadership career in IT infrastructure and operations. She has worked on networks, trust and identity services, clouds and infrastructure. She will also talk to anyone willing to listen about what is happening to our brains during incident management.
Annika Aebli
Senior Research Fellow, Zug Institute for Blockchain Research (ZIBR), Universität Luzern
Annika holds a PhD in Economics and Social Sciences from the Leuphana University Lüneburg (Germany). She is a digital ethnographer studying the social dimensions of decentralised technologies, focusing on blockchain, crypto finance, and the ways in which these digital infrastructures reconfigure trust and our social relations. She is currently a senior researcher in the Scam Research and Prevention Initiative at the Human-IST, University of Fribourg.
Mark Drenhaus
Senior Researcher Human-IST
Mark Drenhaus holds a PhD from the Faculty of Law of the University of Fribourg (Switzerland). He works at the Human-IST (University of Fribourg), an institute dedicated to interdisciplinary research and training in Human-Centered Digitalisation and Human-Machine Interaction. He researches on digital law and LegalTech. His research is informed by social systems theory and includes subjects such as digital constitutional law as well as the Scam Research and Prevention Initiative.
Katrin Sprenger
CEO, Silenccio | AXA Cyber Prevention Services
After spending ten years in consultancy, Katrin Sprenger met the founders of Silenccio shortly after they had received an award for their algorithm designed to combat hate speech. She was immediately fascinated by their vision of developing cybersecurity prevention services that are accessible to all, regardless of their expertise or financial resources. She joined the start-up in 2019, and has been at the helm of the growing team and its expanding range of services ever since.
Delia Moore
Head of Customer Care, Silenccio | AXA Cyber Prevention Services
Prior to joining Silenccio as Head of Customer Care, Delia Moore held leadership positions in developing and managing customer service departments at Salt, Helsana and Vorwerk. She also spent several years providing personal coaching. Her many interactions with private clients have given her valuable insights into different personalities and challenging life situations, equipping her to support cybercrime victims empathetically and with tailored advice.
Sara Mikail
Cyber Awareness Specialist, Swisscard AECS
Sara Mikail is a Security Awareness professional at Swisscard with over a decade of experience in cybersecurity. She focuses on making security engaging, practical, and people-centered through interactive awareness initiatives, gamified learning experiences, and company-wide events that help employees build secure habits in their everyday work.
Janneke Peters
Security Awareness Manager, Helvetia Baloise Group
Janneke is the Security Awareness Manager for the Helvetia Baloise Group. She has been working in Security Awareness for the past four years, building on a divers professional background. Before moving into this field, she gained valuable experience at the IT Support Desk of Baloise, where she assisted colleagues in Belgium with technical issue. Prior to her career in IT, Janneke spent over 15 years in the gastronomy industry, working in various roles including chef, sous-chef, head chef, pâtissier, and trainer for apprentices. Working in fast-paced, high-pressure kitchen environments taught her resilience, adaptability, and the ability to perform under stress—skills she still applies today in the equally demanding field of security. Known for keeping a cool head, staying positive and approaching challenges pragmatically, she has successfully transitioned into her current role. Janneke brings unique perspectives shaped by her diverse career. Combined with her strengths in teamwork, customer focus, problem-solving, and a bit of creativity, she plays a key role in driving effective and engaging security awareness initiatives.
Daniel Keller
Security Awareness Officer, BKW Management AG
Daniel Keller recently completed a Master of Advanced Studies (MAS) in Business Psychology, with a focus on information security culture. Combining a technical background with psychology, he spent five years working as a Cyber Security Awareness Consultant before moving into his current role as a Security Awareness Officer. He proudly describes himself as a human-centered security nerd who is passionate about behaviour, culture, and data-driven programs.
Dr. Kristin Masuch
CEO & Co-Founder, CySec - Cybersecurity with IQ GmbH
Dr Kristin Masuch is co-founder and managing director of CySec GmbH, specialising in security awareness, information security and human-centred cybersecurity. She completed her PhD at the University of Göttingen in the field of data breach response – an area in which she continues to actively support businesses today: She helps organisations understand the implications of security incidents and data breaches and develop appropriate measures for response and damage limitation.
In addition, she is a lecturer at the University of Göttingen, teaching courses on data breach response, security awareness and security culture. In doing so, she combines academic perspectives with practical approaches to promote sustainable security cultures within organisations.
Eric Flury
Co-founder & Partner, Mindcraft
Eric Flury combines many years of experience in HR with strong expertise in cyber security awareness. At Mindcraft, he drives the content development of the trainings and ensures that current threats, modern attack methods, and human risk factors are communicated in a practical and engaging way. His focus is on making cyber security understandable, relevant, and effective for organizations.
Sabine Brenner
Head Digital Office OFCOM, Deputy Head of Staff, Federal Office of Communications OFCOM
Sabine Brenner studied English Language and Literature and History at the Universities of Regensburg (Germany) and Durham (UK), graduating with a Master’s degree. She then spent ten years working in various roles for the Goethe Institute, the German cultural institutes abroad. In 1999, she obtained an MBA in Business Administration from the University of Lausanne. Since 2000, she has been working on digitalisation issues at the Federal Office of Communications (OFCOM). Until the end of 2020, she headed the federal government’s ‘Digital Switzerland’ office. Sabine Brenner is Deputy Head of the Executive Staff at OFCOM and, together with her current team, ‘Digital Office OFCOM’, is responsible for accompanying OFCOM into the digital future. She also deals with overarching digitalisation issues, such as various aspects of artificial intelligence.
Partner
The ibarry.ch information platform is backed by the Swiss Internet Security Alliance (SISA). Our vision is to make Switzerland the most secure internet country in the world. Trustworthy and comprehensible information for Swiss internet users makes a major contribution to this vision. iBarry provides information and self-help tools that are created and maintained by an Advisory Board composed of experts.